Our fonts and colors demystified

| Chief Marketing Officer
1 min. reading time
Learning how to use a corporate identity can seem overwhelming, but fortunately there are simple rules that will ensure you can get a long way and safely reach your goal in no time, as long as you know the most important rules. You can find them here.

Which color should I use for my text?

It’s actually very simple.

Our texts must always be Retriever blue (#001f4a), never black

However, a rule always has exceptions.

When can I use other text colors?

📌 When working with labels (The small headings with CAPITAL LETTERS in PowerPoint)
📌 When writing a hyperlink (use #D49327)
📌 When using Retriever blue as background (Use white or medium blue: #638CC3)

Here are a few examples:

Artboard –

In our Word and PowerPoint templates, the text color is already set to Retriever blue, but if you copy/paste between an old and new Retriever presentation, please note that the text color does not always automatically change to Retriever blue. You have to do this manually.

Read more about how to use our colors in the design guide.

Read more

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