How to play with our colors

| Chief Marketing Officer
1 min. reading time
Retriever's brand colors originate from our Nordic roots and reflect the colors of our Nordic landscapes, from sky and sea to sand and cliffs. Here you can read about how to put the entire color palette into practice.

Which color for what?

If you find it difficult to know which colors to use for what, here are a few tips.

Light colors for backgrounds

light colors

The light colors are for backgrounds – for example, the background color of your PowerPoint slide.

📌 Tip
A good rule is not to mix many different background colors in your presentations. Choose one color for your presentation and stick to that. Otherwise, it may seem too colorful and overshadow your message.

Dark colors for contrast effects

dark colors

The dark colors are dark variants of the light colors and should not be used for backgrounds except the Retriever blue color. For example, use dark colors for labels, shapes, and icons. Just remember to use the correct dark color to match the light color you chose for your background.

Can I use other colors?

The short answer is: No.

Only use the colors that are within our own color palette. Read more about how to use our colors in the design guide.

Read more

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