How icons can amplify your message

| Chief Marketing Officer

10. september 2025 |

1 min. reading time

The challenge is real: In a meeting, you have to be sharp to capture and hold your audience’s attention. You have a message you want them to remember - but after the meeting, they might have five other offers and an overflowing inbox. That’s where icons can be your secret communication partner.

Strengthen your messages - with icons

Our icons illustrate benefits and features. They are always used in small versions and follow the same guidelines regarding color as text labels.

Why icons work

👉 They make the message easier to understand
Icons are visual shortcuts to the brain. The audience decodes a symbol at
lightning speed – faster than text – and gets the point immediately.

👉 They help them remember you
We remember images better than words. A good icon acts as a mental reminder long after the meeting is over.

👉 They direct the audience’s attention
Icons guide the eye to the most important parts of your slides, so you can control what the customer sees first.

👉 They make you look professional and consistent
When we all use the same icon language, we signal that we are one unified, thoughtful organization.

Be creative and stand out

Don’t always choose the most obvious icon; try to think abstractly. How can a more interesting metaphor represent my message?

To make it easy, we’ve created a ready-made icon library that fits our brand and presentations. This means:

You don’t have to search for images that might not match the style.
You can use the icons directly in PowerPoint, so it takes seconds to make your slides visually stronger.

In short, use icons to make your message quickly understood and more easily remembered, and to give the customer a better experience of both you and Retriever.

Find all the icons here.